≡ MENU

MCQs Papers Definitions Flashcards

MCQs
Papers
Definitions
Flashcards

Categories

Home—›
Advertising and Sales Promotion

?

The communications process should start with:

A basic belief about the communication piece.
An audit of all the potential contacts target customers have with the company and its brands.
An evaluation of the history of advertising used by the firm.
Hiring communications experts to handle the communication problems of the firm.

Correct - Your answer is correct.

Wrong - Your answer is wrong.

Detailed Answer

Correct answer: (B)
An audit of all the potential contacts target customers have with the company and its brands.

Related MCQs

?Attitudes toward a brand result from a combination of __________________ attitude-formation processes.
?A strength of radio advertising is ________________
?In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerabl...
?Marketers can enhance the consumersâ€™ ability to access knowledge structures by ________________
?All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
?A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
?Which of the following is NOT a requirement for setting advertising objectives?
?The ______________________ component of attitudes focuses on behavioral tendencies
?The process of translating thought into a symbolic form is known as _____________________
?Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________

Home

Privacy Policy DMCA Policy Contact Us

Copyright © 2015 accountingMCQs.com | All Rights Reserved