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Marketing and Corporate Strategies
?
The functional departments, such as marketing respond to the corporate and business strategic directions by creating:
TQM ideas
SBU rules
BCG matrix designations
functional goals
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
functional goals
Related MCQs
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The corporate level is where top management directs:
?
Setting corporate goals provides:
?
A corporate strategy consists of a consumer corporate ________:
?
The ratio of sales revenue to total industry sales is a company’s:
?
The business unit strategy has three major components:
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A business unit goal is a _______ target the business unit sales to react in an effort to achieve its mission.
?
The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:
?
A useful framework used to assess a company’s investments/divisions is called:
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Business unit competencies should be distinctive enough to provide a(n):
