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Marketing and Corporate Strategies
?
The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:
Business unit goals
Marketing objectives
Business unit mission
Goal of a business segment
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (C)
Business unit mission
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?
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?
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?
A corporate strategy consists of a consumer corporate ________:
?
The ratio of sales revenue to total industry sales is a company’s:
?
The business unit strategy has three major components:
?
A business unit goal is a _______ target the business unit sales to react in an effort to achieve its mission.
?
The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:
?
A useful framework used to assess a company’s investments/divisions is called:
?
Cash cows are SBU’s that typically generate:
?
Business unit competencies should be distinctive enough to provide a(n):
