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Advertising and Public Relations
?
The objective(s) of using contests is/are to:
stimulate demand.
encourage present customers to buy more; minimize brand switching behaviour.
encourage new product trial.
increase consumer purchases; build business inventory.
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
increase consumer purchases; build business inventory.
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