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Managing Services
?
To focus on the service process, a firm can develop a flow chart and perform a(n)
field audit
customer contact audit
marketing audit
audit
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (B)
customer contact audit
Related MCQs
?
Products that are intangible items are called:
?
If services can’t be held, touched, or seen before the purchase decision then that is called:
?
Inventory of service carrying costs are more subjective and are related to:
?
One way to classify services is based on whether they are sponsored by the:
?
Differences between the consumers expectations and experiences are identified through:
?
A service quality where the ability to perform the promised service dependably and accurately is:
?
A service quality dimension when individualized attention is provided to customers is:
?
To focus on the service process, a firm can develop a flow chart and perform a(n)
?
Before successful programs can be directed at customers, a service organization must focus on its employees and this is called:
?
Relationship marketing can be developed through loyalty incentives such as:
