Under which of the following cases should joint costs be
allocated between fund-raising and the appropriate program or
management and general function?

(c) According to the Not-for-Profit Guide, all joint costs
of informational materials or activities that include a fund-raising
appeal should be reported as fund-raising expense unless an appeal
is designed to motivate its audience to action other than
providing financial support. Answer (c) is the only alternative
that requires both other action and financial support.