C Rationale: PEST stands for Political, Economic, Socio-cultural and Technological.
Pitfalls: SWOT (Strengths, Weaknesses, Opportunities, Threats) is a related exercise, as PEST
data is fed into the O/T part of the business appraisal.
Ways in: You could eliminate as many distractors as you could identify: SMART (Specific,
Measurable, Attainable, Relevant, Time-bounded) refers to objective-setting.