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Integrated Marketing Communications and Direct Marketing
?
When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
push strategy.
promotional strategy.
demand strategy.
pull strategy.
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
pull strategy.
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The process of conveying a message to others that requires six central elements - a source, a message, channel of communication, a receiver, and the p...
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Encoding refers to:
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Extraneous factors that can work against effective communication by distorting a message or the feedback received are called:
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Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer’s reaction to the message?
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An advantage of publicity is:
