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Advertising and Sales Promotion
?
When Avis positioned itself against market-leading Hertz by claiming, "We’re Number two, so we try harder," it was using which of the following forms of advertising?
Informative advertising
Psychological advertising
Reminder advertising
Comparative advertising
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
Comparative advertising
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