ACAMS Practice Questions
Accounting Cycle and Classifying Accounts
Accounting For Managers
Accounting for Merchandising Activities
Accounting for Pensions
Accounting Information Systems
Activity Based Costing
Adjusting Accounts for Financial Statements
Advanced Business Economics
Advertising and Public Relations
Advertising and Sales Promotion
An Overview of International Business
Analysis and Forecasting Techniques
Analyzing and Recording Transactions
Applied Business Research
Asset Demand and Supply under Uncertainty
Auditing and Attestation
Behavioral and Allied Sciences
Bonds and Long Term Notes Payable
Business Analytics & Technology Management Chapter 2
Business Analytics & Technology Management Chapter 3
Business Analytics & Technology Management Chapter 4
Business Analytics & Technology Management Chapter 5
Business Analytics & Technology Management Chapter 6
Business and Company Law
Business Ethics and Governance
Business Ethics Exam
Business Law Study guide
Business Organisations and Environment
Business organization and systems
Business Process Performance
California Real Estate
Capital Budgeting and Managerial Decisions
Changes in Accounting Principles
Changing Marketing Environment
Consolidated Financial Statements
Corporate and Business Law
Cost Accounting Final exam
Cost Accumulation Systems
Cost Allocation Techniques
Cost and Managerial Accounting
Cost of Capital
Cost Terms and Classifications
Cost Volume Profit Analysis
Currency Exchange Rates
Customer Relationships and Value
CVP Analysis and Marginal Analysis
Debt and Bankruptcy
Decision Makers Household Sector
Demand for Money
Derivative Instruments and Hedging Activities
Dividends and Payout Policy
Dividends, Shares, and Income
Elasticities of Demand and supply
Employee Training and Development
Environments of Business
Essence of Management
Ethical and Professional Standards
Ethics and Social Responsibility
Ethics for Management Accountants
External Financial Statements and Revenue Recognition
Federal Securities Acts
Financial and the Nonfinancial Sectors
Financial Decision Making
Financial Intermediaries and Financial Markets
Financial Markets and Securities Offerings
Financial Statements and Accounting Transactions
Flexible Budgets and Standard Costs
Florida Real Estate MCQs
Fraud Internal Control and Cash
Fundamental Accounting Principles
Global Marketing and World Trade
Governmental Accounting State and Local
Health and Life Comprehensive Exam
Health and Life Practice Questions
Human Resource Management
Human Resource Management HRM
Human Resource Planning
Importance of Business Economics
Insurance and Risk Management
Insurance License Texas Life and Health
Integrated Marketing Communications and Direct Marketing
Interactive Marketing and Electronic Commerce
Internal Auditing and Systems Controls
Internal Control and Cash
International Trade and Globalisation
Interpersonal and Organizational Communication
Introduction to Business
Introduction to Human Resource Management
Introduction to Human Resources Assessment
Investment Risk and Portfolio Management
Job Order Costing
Life and Health Insurance
Life Insurance Basics
Life Insurance Policies
Life Insurance Policy
Long Term Investment
Long Term Securities
Management and Cost Accounting
Managerial Accounting Concepts and Principles
Managing Organizational Change
Managing Production and Operations
Managing Products and Brands
Market Segmentation Targeting and Positioning
Marketing and Corporate Strategies
Marketing Channels and Wholesaling
Master Budgets and Planning
Mergers and Acquisitions
Money and Banking
National Health Insurance
Not For Profit Accounting
Organization and Operation of Corporations
Organizational Behavior Essentials
Organizational Markets and Buyer Behaviour
Organizational Structure and Design
Personal Selling and Sales Management
Principles and Practices of Management
Production and Operations Management
Profitability Analysis and Analytical Issues
Profitability Analysis and Decentralization
Property Plant and Equipment
Property Plant and Equipment Exam
Reporting and Analyzing Cash Flows
Reporting and Analyzing Long Lived Assets
Reporting and Analyzing Receivables
Responsibility Accounting and Performance Measures
Risk and Procedures for Control
Service Department Costing
Short Term Financing
Short Term Investment
Standard Costs and Variance Analysis
State Health Insurance
Statement of Cash Flow
Statement of Comprehensive Income
Statement of Financial Position
Stock Market and Stock Prices
Strategic Marketing Process
Structure of Interest Rates
Succession and Transfer Taxes
Supply Chain and Logistics Management
System Analysis and Design
Texas Real Estate
The Management Challenge
Total Quality Management
Understanding Exchange Rates
Understanding Interest Rates
Understanding Interest Rates Determinants
Value Added Tax
Advertising and Sales Promotion
Advertising and Sales Promotion MCQs
Attitudes toward a brand result from a combination of __________________ attitude-formation processes.
primary and secondary
linear and non-linear
associative and non-associative
central- and peripheral-route
A strength of radio advertising is ________________
the ability to reach segmented audiences
the ability to reach prospective customers on a personal and intimate level
low cost per thousand
All of the above
In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerabl...
Marketers can enhance the consumersâ€™ ability to access knowledge structures by ________________
using loud music
using colorful ads
employing verbal framing
repeating brand information
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________
A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
Which of the following is NOT a requirement for setting advertising objectives?
Objectives must specify the amount of change.
Objectives must be stated in terms of profits.
Objectives must be realistic.
Objectives must be internally consistent.
The ______________________ component of attitudes focuses on behavioral tendencies
The process of translating thought into a symbolic form is known as _____________________
Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
By definition, _______________ simply means that consumers come in contact with the marketerâ€™s message.
Which one of the following is the greatest obstacle to implementing integrated marketing communications?
Few providers of marketing communications services have the skills to execute IMC programs.
There is a lack of interest in IMC by top management.
The cost for implementing an IMC program is difficult to justify.
Little can be gained by coordinating the various marketing communications elements.
According to the HEM, consumer behavior is seen as _______________________
The first step of the objective-and-task method is ____________________
assessing the communications functions
establishing specific marketing objectives that need to be accomplished
determining advertisingâ€™s role in the total communication mix
establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
Which value is derived from the need for variety and achieving an exciting life?
A good copy-testing system needs to provide measurements that are _______________________
relevant to the advertising objectives
relevant to the advertising budget
relevant to the advertising media
relevant to the advertising script
The concept of effective reach states that fewer exposures to advertisements are required _________________________
when humor is used
when comparative advertising is used
for brands with higher market shares and greater customer loyalty
for expensive products
Laddering is a marketing research technique that has been developed to identify links between ___________________________
attributes, consumers, and values
attitudes, consumers, and values
attributes, consequences, and variables
attributes, consequences, and values
Which of the following is NOT a problem with television advertising?
escalating advertising costs
erosion of television viewing audiences
substantial audience fractionalization
inability to achieve impact
The premise underlying geodemographic targeting is that people who _____________________ also share demographic and lifestyle similarities.
are in the same income category
reside in similar areas
are of the same age
are of the same gender
A(n) ____________________ advertising objective is aimed at achieving communication outcomes that precede behavior.
Using sex appeal can generally _______________________
Evoke emotional responses
all of the above
In general, the single-voice, or synergy principle, involves selecting a specific __________________________ for a brand.
The advertising budget procedure used most frequently is the _______________________ method.
None of the above.
A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 percent is using the _______________...
At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?
Both a and b
Questions such as: "What ads do you remember seeing yesterday?" are an example of what type of post-test?
Intermediaries make the flow of products from producers to buyers possible by performing three basic functions:
Production, transmission and display
Assorting, storing and sorting
Transactional, logistical and facilitation
Buying sorting and financing
If, after buying a product, the customers is anxious about the choice she/he made, this is called:
Post purchase behavior
The store carries a mix of automotive, outdoor, sporting, and decoration goods as well as house wares. What term would describe its product line?
Selecting target markets means using criteria such as cost of reach the segment and ______________:
Size and expected growth
Density of population
Values of customers.
The main reasons a firm segments its markets are:
To refine sales forecasts and allow for more product differentiation.
To create more word-of-mouth in a market.
To focus advertising and monitor sales
To respond to different needs and wants in market and increases sales and profits
Selling brand-name products at lower than regular price is:
Guaranteed to cause a loss not a wise business decision.
One of the following is NOT a criteria when forming segments:
Potential for higher profits and ROI.
Similarity of needs
Difference in needs of buyers among segments
Fewer customer complaints.
Any paid form of non personal communication about an organization, good, service or idea by an identified sponsor is called:
Risk taking, transporting and grading. Professional managed and centrally coordinated marketing channels designed to achieve channel economies and max...
Vertical marketing systems
Horizontal marketing systems
Centrally coordinated systems
Professional coordinated marketing systems.
All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as:...
Norms and expectations about the way people do things in a specific country are referred to as:
The framework to relate the market segments of potential buyers to products offered or potential marketing actions by the firm is called:
Another name for a companyâ€™s marketing communications mix is:
The advertising program.
The sales force.
The image mix.
The promotion mix.
Although the promotion mix is the companyâ€™s primary communication activity, the ______________ must be coordinated for greatest communication i...
Entire marketing mix
Profit variables in a company
IMC, as presented in the text and in context with promotion, stands for:
International manufacturing capacity.
International monetary consistency.
Integrated marketing communications.
Integrated marketing corporations.
The communications process should start with:
A basic belief about the communication piece.
An audit of all the potential contacts target customers have with the company and its brands.
An evaluation of the history of advertising used by the firm.
Hiring communications experts to handle the communication problems of the firm.
The promotion tool that may include coupons, contests, premiums, and other means Of attracting consumer attention is best described as being which of ...
A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.
Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EX...
Setting advertising objectives.
Setting the advertising budget.
Setting procedures for an advertising culture audit.
Developing advertising strategy.
When Avis positioned itself against market-leading Hertz by claiming, "Weâ€™re Number two, so we try harder," it was using which of the following...
The word advertising is means turning of ______________ to something.
An appeal is the ______________ of an advertisement
The series of action to attain media objectives is ______________
The ads which are beyond the consciousness of the audience are______________
Merchandise allowance is a ______________ technique
Sales force promotion
The space and time for advertisement are bought from ______________
Advertising is subject to ______________
None of these
If a company wants to build a good "corporate image," it will probably use which of the following marketing communications mix tools?
Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?...
______________ fragmentation has resulted in media fragmentation.
If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of ad...
The most logical budget setting method is found in the list below. Which is it?
In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the me...
The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:
Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
Greater pressure to increase sales.
More competition and a decline in differentiation of brands.
A relaxing of government regulations governing sales promotion.
Advertising efficiency has declined.
If an advertiser were to give consumers useful articles (imprinted with the advertiserâ€™s name) as gifts (such a pen or calendar), which of the ...
The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailerâ€™s agreement ...
AIDA refers to the:
Hierarchy of effects model.
Which tool of the promotional mix is defined as any paid form of non personal presentation and promotion of ideas, goods, or services by an identified...
All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:
The higher expense of Web advertising versus traditional advertising.
The Internet doesnâ€™t build mass brand awareness.
The Webâ€™s format and quality constraints.
Difficulty in achieving advertising-like solutions on the Web.
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
The promotional tool that marketers tend to underuse or use only as an afterthought Is best described as being which of the following?
A specific communication task to be accomplished with a specific target audience During a specific period of time is called an:
After determining its advertising objectives, a company next sets its ______________ for each product.
The sense of attraction created by an ad is known as ______________
______________ fill the communication gap between manufactures and consumers
If a company gives false message to the customers, it is known as______________
The inner urge that prompts a person to buy a product is known as
Ads which are below the entry of conscious mind is known as ______________
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
other elements of the promotion mix.
no manipulative variables.
a move away from promotion.
If a companyâ€™s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely...
Which of the following strategies is usually followed by b2b companies with respect to promotion strategy?
Building selective demand is the objective of which type of advertising?
According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:
The development of the internet.
Soaring media costs.
More focused target marketing strategies.
Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT: ...
The fashionability of the media.
The media habits of target consumers.
The nature of the product.
The type of message to be used.
______________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
All of the following are benefits of a standardization policy in global advertising EXCEPT:
Lower advertising costs.
Greater global advertising coordination.
An attention to local differences in various global markets.
More consistent worldwide image.
If a retailer were to offer the consumer a "two for one" deal in purchasing merchandise, which of the following sales promotional techniques would hav...
_____________ is a major promotion function whose objective is to build good relations with the companyâ€™s various publics.
All of the following would be considered to be major public relations tools EXCEPT:
Special events such as news conferences.
The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the compan...
Integrated dealer mix
Marketing communications mix
Marketing control mix
There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be...
Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired ...
Costs are too high and profits are too low.
Personnel cannot cope with these responsibilities.
Marketing communications focus on overcoming immediate awareness, image, or preference problems.
Integrated communications do not work in the global environment because of regulations.
Which of the following promotional tools can reach many prospects who otherwise Avoid salespeople and is received as news rather than as a sales-direc...
The first step in developing an advertising program should be to:
Set advertising objectives.
Set the advertising budget.
Evaluate advertising campaigns.
Develop advertising strategy.
Keeping consumers thinking about the product is the objective for which type of advertising ?
An ad to persuade customers to buy a Product is known as ______________
______________ appeal relates to psychological need of a person
Exposure of an ad to sample jury of prospective buyers is
Consumer jury method
Sales area tests
Focus group sessions
Communication activities which provide incentives to customer is known as
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