Changing Marketing Environment MCQs

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Which of the following is NOT a factor affecting environmental trends?






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The _______________ is receiving more marketing attention because it is the fastest growing segment of the population.






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The ______________ gathers detailed demographic information on Canadians nationwide.






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A new trend in marketing that is based on product preferences by where consumers live is called ____________ ?






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Value consciousness is the concern of obtaining the best _____________ for the best price.






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The total amount of money a person makes in a year is defined as _____________ .






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_____________ income is money left after taxes that is used to pay for food, shelter, and clothing.






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The most important developments for marketers may be those related to _____________.






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Pure competition happens when every company has _______________.






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An industry structure that has only a few major companies controlling a majority of industry sales is called this:






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Which of the following is/are considered to be barriers to entering a marketplace?






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Mergers and acquisitions are one approach to __________________.






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The ____________ is evolving as a new form of competition in the marketplace.






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This law, passed in 1975, forbids monopolies and price fixing.






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Product related legislation aims to protect __________________.






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This regulatory body watches for misleading advertising and unfair business practices.






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_____________ is an alternative to government control.






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Companies recognizing these differences in consumers have begun developing tailored marketing plans.






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With the increasing popularity of direct marketing, one of the key areas of concern is:






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One trend in Social Forces that is discussed in the text is: