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Global Marketing and World Trade
Global Marketing and World Trade MCQs
?
This is the practice of using barter rather than money for global marketing sales.
Trade Feedback
Countertrade
Product Trade
Exchange Trade
?
In a worldwide marketplace, a country’s imports affect its ____________.
Gross Domestic Product
Gross National Product
World Trade Organization membership
Exports
?
This is the difference between the monetary value of a nation’s exports and imports.
Balance of trade
Trade deficit
Gross Domestic Product
Net Trade Equivalency
?
Which of the following is NOT one of the major trends that has affected world trade this century? Select all answers that are correct.
Global competition among global companies for global consumers
Gradual decline of economic protectionism
Development of e-Trade over the Internet
Economic integration for free trade
?
Which of the following is not a key element in a nation’s advantage for succeeding in world trade?
Supply conditions
Demand conditions
Factor conditions
Company strategy, structure, and rivalry
?
Tariffs are defined as:
Quotas on trade exports
Quotas on trade imports.
Trade treaties.
Taxes on imports.
?
Some argue that Protectionism is beneficial to a nation because:
It protects jobs.
It encourages underdeveloped countries.
It encourages development of domestic industries.
Both A and C.
?
What is the main argument against Protectionism?
It causes international strife.
It costs consumers a great deal of money.
Governments should not interfere with trade.
It prevents economic growth.
?
Quotas can be ______________.
Mandated
Legislated
Voluntary
All of the above
?
In 1993, most of this continent joined together to form a free trade union.
Africa
Asia
Europe
South America
?
When firms originate, produce, and market their products and services worldwide it is called:
Global competition
World marketplace
NAFTA
Cross cultural marketing
?
Which of the following does the text NOT discuss as global companies?
Global firms
Multinational firms
Transnational firms
Domestic firms
?
This type of company views the world as one market and emphasizes cultural similarities among its customers?
Global firms
Multinational firms
Transnational firms
Domestic firms
?
A Global Marketing Strategy _______________ its products for all cultures, while a Multidomestic Marketing Strategy __________________.
Streamlines; targets
Targets; differentiates
Differentiates; streamlines
Standardizes; differentiates
?
A cross-cultural analysis does NOT investigate which of the following?
Values
Demographics
Symbols
Language
?
The belief that it is immoral to purchase foreign-made products is called ________________.
Product loyalty
Cultural loyalism
Consumer ethnocentrism
Purchasing power
?
Which of the following economic considerations effect global marketing?
Stage of economic development
Economic infrastructure
Recognition of a country’s currency exchange rates
A, B, and C
?
This market-entry strategy requires the highest amount of financial commitment.
Licensing
Joint Venture
Direct Investment
Subsidiary Division
?
The following strategy must be considered when entering foreign markets.
Product
Promotion
Distribution
All of the above
?
A situation where products are sold through unauthorized channels of distribution is:
Grey market
Dumping
Parallel importing
Both A and C