Organizational Markets and Buyer Behaviour MCQs

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What are the three types of organizational buyers discussed in the text:






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These are defined as firms that reprocess a product or service before selling it again:






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The largest organizational market in Canada (in dollars) is:





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This is the measurement system used to gauge the size of industrial, reseller, and government markets:






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When the demand for industrial products is driven by demand for consumer products it is called:






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The number of potential organizational buyers is usually _______ than for consumer products:






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Organizations buy products and services for one main reason:






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Which of the following are some of the most common buying criteria used by organizational buyers. Select all appropriate answers.






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ISO 9000 certification means that the supplier:






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When consumer buying criteria is used to specify requirements of products to prospective suppliers it is called _____:






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Compared to the relationships between buyers & sellers in the consumer market, the relationships in organizational marketing are:






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The purpose of supply partnerships is to:






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Business-to-business electronic commerce over the Internet is:






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Several people in an organization who are responsible for making purchase are called the _______:






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Which of the following is NOT one of the roles that a buyer may play:






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The three types of organizational buying situations are called:






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A straight rebuy is a(n) _____ while a modified buy is for __________:






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A _________ is a systematic appraisal of the design, quality, and performance of a product:






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Which of the following is not one of the buying criteria used to select suppliers:






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This is a list of firms believed to be qualified to supply a product: