ACAMS Practice Questions
Accounting Cycle and Classifying Accounts
Accounting for Merchandising Activities
Accounting for Pensions
Accounting Information Systems
Activity Based Costing
Adjusting Accounts for Financial Statements
Advertising and Public Relations
Analysis and Forecasting Techniques
Analyzing and Recording Transactions
Auditing and Attestation
Bonds and Long Term Notes Payable
Business Organisations and Environment
Business Process Performance
California Real Estate
Capital Budgeting and Managerial Decisions
Changes in Accounting Principles
Changing Marketing Environment
Consolidated Financial Statements
Cost Accumulation Systems
Cost Allocation Techniques
Cost and Managerial Accounting
Cost of Capital
Cost Terms and Classifications
Currency Exchange Rates
Customer Relationships and Value
CVP Analysis and Marginal Analysis
Derivative Instruments and Hedging Activities
Dividends, Shares, and Income
Ethical and Professional Standards
Ethics and Social Responsibility
Ethics for Management Accountants
Federal Securities Acts
Financial Decision Making
Financial Markets and Securities Offerings
Financial Statements and Accounting Transactions
Flexible Budgets and Standard Costs
Florida Real Estate MCQs
Fundamental Accounting Principles
Global Marketing and World Trade
Governmental Accounting State and Local
Human Resource Management
Insurance and Risk Management
Integrated Marketing Communications and Direct Marketing
Interactive Marketing and Electronic Commerce
Internal Auditing and Systems Controls
Internal Control and Cash
Investment Risk and Portfolio Management
Job Order Costing
Long Term Investment
Long Term Securities
Management and Cost Accounting
Managerial Accounting Concepts and Principles
Managing Products and Brands
Market Segmentation Targeting and Positioning
Marketing and Corporate Strategies
Marketing Channels and Wholesaling
Master Budgets and Planning
Mergers and Acquisitions
Not For Profit Accounting
Organization and Operation of Corporations
Organizational Markets and Buyer Behaviour
Personal Selling and Sales Management
Principles and Practices of Management
Production and Operations Management
Profitability Analysis and Analytical Issues
Property Plant and Equipment
Reporting and Analyzing Cash Flows
Responsibility Accounting and Performance Measures
Risk and Procedures for Control
Short Term Financing
Short Term Investment
Standard Costs and Variance Analysis
Statement of Cash Flow
Statement of Comprehensive Income
Statement of Financial Position
Strategic Marketing Process
Supply Chain and Logistics Management
System Analysis and Design
Texas Real Estate
Total Quality Management
Strategic Marketing Process
Strategic Marketing Process MCQs
The relationship between the expense of marketing effort and the marketing results obtained is called:
sales ratio function.
sales response function.
The "S" shape of a sales response function is due to:
rising production costs and diminishing demand.
reduced cost and increasing marginal returns.
initially increasing and then diminishing marginal returns of additional marketing expenditures.
decreasing costs as a result of marketing economies of scale.
Share points are:
the weighted number of target market revenues relative to all target markets within a firm.
measurements based on million dollar increments of industry revenue.
percentage points of market share.
percentage points of revenue generated by different products within one firm.
Which of the following is NOT a step in the planning phase of the strategic marketing process?
Marketing program development
Market-product focus and goal setting
Long-range marketing plans:
sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process.
deal with marketing goals and strategies for a product, product line, or entire firm for a single year.
forecast anticipated revenue for each year during a two to five year period.
cover marketing activities from two to five years into the future.
Documents that deal with the marketing goals and strategies for a product, product line, or entire firm for a single year are called:
annual production estimates.
annual sales forecasts.
annual marketing plans.
annual budget projections.
A generic business strategy is intended for which type of firm?
Any firm regardless of the product or industry.
Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter’s fo...
What purpose does a market-product grid serve?
Shows the fastest areas of industry growth
Enumerates all possible competitive firms
Helps identify important trade-offs in the strategic marketing process.
Pinpoints alternatives and uncertainties.
At which stage of the product life cycle would a market-product concentration strategy be employed?
Choices a and b
Which marketing strategy focuses on a single market segment but adds additional product lines?
Which marketing strategy involves retaining focus on a single product line but marketing it to new unknown markets?
Which marketing strategy involves targeting separate product lines for separate segments?
Which marketing strategy will offer all product lines in all markets?
Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or SBU contributes to:
the accomplishment of corporate goals.
realizing important societal needs.
essential fiscal survival.
the price of a company’s stock (or shareholder wealth).
In the 1990s, the implementation phase of the strategic marketing process has emerged as the key factor to:
loss of employee loyalty.
A person within a firm who is able and willing to cut red tape and move a product or program forward is called a:
The strategic marketing process involves three phases: planning, implementation, and:
Three commonly used methods of controlling marketing programs are:
sales analysis, marginal analysis, and cost analysis.
sales analysis, profitability analysis, and marketing audits.
sales analysis, profitability analysis, and marketing control boards.
sales audits, cost audits, and marketing audits.
The purpose of sales analysis is to:
spotlight the behavior of controllable costs and indicate the contribution to profit of a specific marketing factor.
trace sales revenues to their sources such as specific products, sales territories, or customers.
allocate resources that balance incremental returns of an action against incremental costs.
use the firm’s sales records to compare actual results with sales goals and identify areas of strength and weakness.
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