Retailing Paper 2

_____________________ includes direct mail, telemarketing, and in-home shopping.

A matrix that positions retail outlets on two dimensions: breadth of product line and value added is referred to as a:

The first dimension of the retail positioning matrix is breadth of product line and the second is:

Markup is:

Another term for gross margin is:

Off-price retailing is:

A new variation of off-price retailing which requires customers to purchase a membership card for the privilege of shopping there, is called a:

Impressions of the corporation that operates the store, the category or type of store, the product categories in the store, the brands in each category, and the marketing activities of the store, are all elements of a store’s:

A concept that describes how new retail outlets enter the market and change gradually in terms of status and margin is called:

A concept that describes the process of growth and decline that retail outlets experience is called: