The fundamentals of Marketing change when it is conducted online.
True / False
False
The Internet allows mass marketing to be replaced by customized marketing.
True / False
True
With the increased popularity of cybermederiaries in the automotive retail industry the traditional dealer is in tremendous danger of being displaced or disinteremediated.
True / False
False
The Internet further separates a business from its customers.
True
False
False
Consumers have increased choice online.
True
False
True
E-commerce is simply the buying and selling of goods online.
True
False
False
Amazon.com is a good example of a business-to-business E-commerce model.
True
False
False
A traditional business (such as Wal-Mart) that have evolved online and now have both an online and a physical presence are referred to as "clicks-and-mortar".
True
False
True
E-tail sites often act as gateways or entry points to the Web.
True
False
False
Buyer-controlled sites are set up by one or more buyers to shift value and power from buyers to suppliers.
True
False
False
Online classifieds are good examples of a consumer-to-consumer E-commerce model.
True
False
True
Vortals are sites that cater to the needs across multiple industries.
True
False
False
When a firm goes online, simply adding a Web site to existing operations is often sufficient.
True
False
False
Any product that can be digitized and delivered online will benefit from the law of digital assets.
True
False
True
Bricks-and-mortar:
A retailer that has only a physical location and no Web presence.
Brochureware:
A seller-controlled site that offers an online sales brochure for a company's products and services.
Clicks-and-mortar:
A retailer with a physical location and an online presence.
Cybermediary:
Internet-based intermediary who provides value-added services.
Digital divide:
The gap in the adoption rate between the "haves" and "have-nots" of Internet access.
Disintermediation:
The replacement of some traditional intermediaries in a process due to the growth of Internet-based sales.
E-commerce:
The buying and selling of goods and services over the Internet and other electronic networks.
E-tailer:
Seller of products or services online.
HTML (Hypertext Markup Language):
The formatting language of the Web, the language humans use to talk to Web servers and browsers.
Hyperlinks:
The links that allow documents and other types of files within the same computer as well as between computers anywhere in the world to jump from one document or file to another.
Information asymmetry:
The imbalance that existed before the Internet allowed consumers full access to information on various competing products.
Internet marketing:
The offering of goods or services to customers over the Internet.
Intranets:
A private network within an organization.
Law of digital assets:
The concept that marginal costs will approach zero when a product is digitized and delivered online.
Marketplace:
A physical bricks-and-mortar store.
Marketspace:
An online store offering instantaneous information and service 24/7.
Plug-ins:
Software applications that run in conjunction with the browser and that allow users to experience video, audio, animation, and interactivity.
Portals:
Sites that act as entry points or gateways to the Web.
Vortals:
Vertical industry portals that specialize in a single industry or subject.
