Online health care is strictly an American phenomenon.
True
False
False
The business-to-consumer market encompasses a variety of business models.
True
False
True
The top-selling items on the Internet have changed dramatically since 1998.
True
False
False
The Web adoption rate is similar to that of the telephone and television.
True
False
False
There are huge gaps in adoption rates based on income and geographic location.
True
False
True
Generation X is growing up digital.
True
False
False
In the early days of E-commerce, many pundits assumed the Web would only be suitable for selling goods that did not require inspection or trial.
True
False
True
The Web site characteristics in an e-tail environment are similar to the ambiance of a physical store in that they affect consumer perceptions.
True
False
True
Certain products are better suited for selling online than others are.
True
False
True
The Internet offers limited ability to customize or personalize a product or service offering.
True
False
False
Companies that invest heavily in new technology and marketing efforts are very likely to realize profits in the short-run.
True
False
False
Cookie:
A unique identifier or electronic fingerprint stored on a computer's hard drive, used by marketers as a way of tracking visitors to their Web sites.
Digital divide:
The gap in the adoption rate between the "haves" and "have-nots" of Internet access.
Search goods:
Products that do not require physical inspection or trial.
Value exchange:
The concept whereby consumers give personal information to a marketer in exchange for something valuable from the marketer.
