The reputation of the investors and the amount of money invested in a new online venture are good predictors of success.
True
False
False
When competing online it is beneficial for a company to be structured to allow for agility and innovation.
True
False
True
Senior management's vision and participation are not essential when a company decides to go online; it can be a decision for the technical staff alone.
True
False
False
Networked organizations are a response to a changing and uncertain customer environment.
True
False
True
An internetworked organization is described as a virtual corporation that leverages technology.
True
False
True
Companies such as Vertical Net are examples of the emergence of b-webs.
True
False
True
All traditional companies should change to a networked structure, regardless of industry.
True
False
False
The need to create brand awareness, trust, and initial trial lead to low customer acquisition costs online.
True
False
False
Competing on price is an effective way to develop a sustainable competitive advantage online.
True
False
False
Online marketing strategy will still draw from traditional concepts in strategy.
True
False
True
In most cases, barriers to entry are high to compete online and there are low quantities of new entrants.
True
False
False
It is important for older companies to quickly migrate online and the firm's net readiness is not a significant factor.
True
False
False
The competitive landscape on the Internet is very dynamic.
True
False
True
Amazon.com is a good example of a Single Mass Marketer.
True
False
False
It is more difficult to define key success factors online than it is offline.
True
False
True
B-webs:
Business webs that are distinct systems of suppliers, distributors, commerce service providers, infrastructure providers, and customers that use the Internet for their primary business communication and transactions.
Corporate governance:
Rules and practices relating to how corporations are governed by management, directors, and shareholders.
Customer relationship management (CRM):
An organization-wide strategic effort to consistently unify customer interaction across all communication channels and all business functions, essential to satisfy and retain customers.
E-business:
The transformation of the business world through the use of the Internet and includes E-commerce, supply chain management, and customer relationship management.
Internetworked organization:
A networked organization that uses the Internet and its technology to forge closer ties with their suppliers.
Marketing plan:
A document that is produced after a detailed strategic planning exercise is undertaken.
Megamediary:
A megastore that sponsors other smaller stores and offers auction sales.
Networked organization:
A smaller-size, vertically disaggregated, knowledge-based, team-based partnership.
Sales and marketing expense ratio (SMR):
The correlation between profits and the costs of sales and marketing.
