Business intelligence is a systematic and ongoing monitoring of all internal and external facets of a business, which results in knowledge creation.
True
False
True
Conducting an online survey is an example of secondary research.
True
False
False
Some of the disadvantages of online secondary research are: the amount of information available, the time and cost of conducting the research, the currency of the information, and the ease of data collection.
True
False
True
It is impossible to conduct focus groups without a face-to-face setting.
True
False
False
The use of cookies enables market researchers to monitor consumer behavior from behind the scenes.
True
False
True
E-mail surveys are very complicated to implement.
True
False
False
Increased levels of unsolicited e-mail surveys (perceived to be spam) are leading to elevated response rates.
True
False
False
By tracking customer behavior on the Web, marketers can profile customers.
True
False
True
Data mining is also known as knowledge discovery in databases.
True
False
True
Competitive Intelligence is a one-time effort to get an accurate snapshot of the competitive landscape.
True
False
False
Business intelligence:
A systematic approach that allows organizations to monitor competition, consumers, and market trends on an ongoing basis.
Competitive intelligence:
An ongoing process and a systematic approach to studying the competition.
Consumer profiling:
The tracking of consumer behaviour by marketers on the Web by studying their online surfing patterns, online purchase history, and demographic data.
Cookie:
A unique identifier or electronic fingerprint stored on a computer's hard drive, used by marketers as a way of tracking visitors to their Web sites.
Data mining:
Method used to identify patterns and meaningful relationships in masses of data that would be unrecognizable to researchers.
E-mail surveys:
Surveys sent to participants via e-mail.
Emoticons:
Small graphical expressions of emotion composed of characters which substitute for facial expressions and body language, e.g., a smile :).
Observational research:
The gathering of information by monitoring people's Web-viewing habits and preferences using Web site tracking and the use of cookies.
Online focus group:
Type of research that brings together a carefully selected group of consumers using interactive, real-time chat applications.
Primary research:
Original research gathered specifically for the project at hand.
Random sample:
A sample that is selected in such a way that every unit in the defined universe has an equal chance of being selected.
Sampling bias:
An imbalance in research data when entire segments of the population are omitted from the research sample.
Secondary research:
Information based on previously published data gathered by somebody else for some other purpose.
Usenet newsgroups:
A global-spanning collection of informal bulletin boards distributed over the Internet.
Web site logs:
The tracking of consumers' online behaviour to study usage patterns and peak time and slack time usage volumes.
Web-based surveys:
Surveys posted on a Web site by market researchers and completed by participants.
