When Thomas Cook organized the first group tour, he was serving as a(n) ________.
Intermediary.
Which of the following is NOT a value-added function provided by intermediaries?
Risk-shifting to service providers.
Which of the following segments of the tourism industry has continued to nurture a close working relationship with travel agents?
Cruise Lines
The simplest form of distribution, providing direct access to tourism suppliers, would be classified as a ________.
One-level distribution channel.
The difference between the price for which travel agencies can obtain the service and the price they can charge when selling the service is called ________.
Markup.
Travel agencies can be classified into all of the following categories EXCEPT ________.
No-frills agencies.
The financial network and clearinghouse that allows travel agencies to sell airline tickets is ________.
ARC
Traditionally, wholesalers provide what percentage of all room revenues in destinations such as Hawaii and the Caribbean?
60 to 70
The most structured type of tour and usually the most complete in its components is a ________.
Escorted tour.
The typical markup on tour package components is ________.
About 20% or less.
Which of the following buys excess inventory of unsold airline tickets and then resells the tickets at discounted prices?
Consolidators.
One of the most pressing responsibilities of meeting planners is to ________.
Control costs.
Win-win situations for both tourism customers and suppliers are created through a process called ________.
Customer relationship management.
Sales people who actively solicit business or engage in sales efforts that draw customers to a supplier's services are called ________.
Missionaries.
Which of the following is the salesperson's first contact with a client?
Approaching the client.
Which of the following is an agent's post-Internet role?
Overall travel experience management.
The final step in the selling process is ________.
Following up to ensure client satisfaction.
All of the following correctly describe tourism information that is available through the Internet EXCEPT ________.
Reliability.
In a two-level channel, travel agents serve as intermediaries, bringing suppliers and consumers together.
True.
Intermediaries in tourism distribution channels perform a variety of value-adding functions.
True.
Technology has rendered travel agents useless in the distribution function.
False.
Travel agencies take title to the services they sell.
False.
The majority of cruises are booked through travel agents.
True.
Only a small portion of a travel agent's day is spent making reservations.
True.
The majority of all travel agency business is conducted through global distribution systems.
True.
Travel agent commission on airline bookings averages 10% of the ticket price.
False.
An independent tour is the least structured tour package.
True.
Even with all-inclusive tours, travelers still face many cost uncertainties for unanticipated services.
False.
Tour operators and wholesalers are heavily regulated at the national level, creating significant barriers to entry for new companies desiring to provide these services.
False.
A receptive service operator coordinates the local suppliers serving the needs of tour groups.
True.
Participants traveling to meetings represent $1 out of every $4 spent on travel.
True.
The number-one factor that associations consider when selecting a meeting site is quality of service.
True.
The role of receptive service operators often encompasses cooperative marketing, inquiry fulfillment, public relations, and sales promotion.
False.
The best way for tourism professionals to gain information about a particular location is through a fam trip.
True.
Tourism Confluence International is the world's largest international travel marketplace.
False.
A successful sales person is constantly gathering additional knowledge that will be useful to existing and potential clients.
True.
The sales presentation entails asking questions to discover specific needs and budgetary considerations.
False.
Dynamic packaging creates opportunities for greater margins.
True.
